As the holidays approach, Whale Of A Time wanted to capture the essence of a fresh and modern Christmas with our latest campaign. This year, we swapped the traditional rustic charm for a sleek, minimalistic aesthetic by choosing a bright, white open space for the photo shoot. The clean, airy setting was the perfect backdrop for our winter collection, letting the vibrant colours and cozy textures of our pieces really shine. Here’s an exclusive behind-the-scenes look at how we brought our holiday vision to life!
The Location: The Crisp and Minimalistic Opry Hut
The photo shoot took place at The Opry Hut; a WW2 Nissen Hut that’s been given a completely new lease of life in such a beautiful way. With contoured ceilings and expansive windows, allowing natural light to flood the room, our founder's vision, Ellie, came to life. The minimalist setting was ideal for creating a modern holiday atmosphere—bright, airy, and clean, with subtle festive touches. Soft snow-white hues and clean lines offered a crisp contrast to the warm, cozy tones of Whale Of A Time’s collection, highlighting each piece in a way that felt fresh and festive without overwhelming the simplicity of the space.
The space felt contemporary yet inviting, with a few delicate holiday decorations such as modern wreaths, minimalist Christmas trees, and warm lighting to evoke a festive ambiance.
Her approach was all about creating a fresh, refined look—capturing moments of elegance and ease. Emma’s sharp eye for detail ensured that the sleek, minimal setting complemented the clothes perfectly, highlighting the textures and colours of Whale Of A Time’s products in a modern way.
The Photographer: Emma’s Eye for Modern Aesthetic
For this campaign, Emma, our trusted photographer, was the perfect choice. Known for her expertise in capturing contemporary and stylish moments, she worked her magic to bring out the best of the minimalist space. Emma's talent for using natural light brought a soft glow to the crisp, clean surroundings, allowing the models and clothing to take center stage.
Her approach was all about creating a fresh, refined look—capturing moments of elegance and ease. Emma’s sharp eye for detail ensured that the sleek, minimal setting complemented the clothes perfectly, highlighting the textures and colours of Whale Of A Time’s products in a modern way.
The Makeup Artist: Ashley’s Chic Touch
Ashley, our makeup artist, played a crucial role in completing the clean, sophisticated aesthetic of the shoot. Keeping in line with the minimalistic setting, she went for a polished yet natural look for the models. Her goal was to enhance their features while maintaining a fresh, festive glow that complemented the bright space.
For Alisha, Ashley created a glowing, dewy look with soft pinks and neutrals that added a touch of warmth to the crisp setting. Jack’s look was kept effortlessly natural, with a focus on healthy, glowing skin that suited the clean, contemporary vibe of the shoot. Both models exuded a chic, understated elegance that fit perfectly with the campaign’s modern holiday aesthetic.
The Models: Jack and Alisha
Our models, Jack and Alisha, embodied the laid-back, stylish energy of Whale Of A Time’s winter collection. Jack, dressed in a variety of men’s and unisex wear, gave off a cool, effortlessly modern vibe, while Alisha added a touch of holiday sparkle in vibrant sweaters, knits, jeans and matching sets.
Throughout the shoot, Jack and Alisha’s chemistry was evident, bringing warmth to the clean, minimal backdrop. Whether relaxing with a cup of coffee or playfully arranging modern Christmas décor, their playful energy and sophisticated style brought the campaign to life.
The Shoot: Modern, Festive, and Fun
The atmosphere on set was full of holiday spirit, despite the sleek, modern surroundings. With festive music playing softly in the background and minimalistic décor adding a subtle holiday touch, the team worked together seamlessly. The white, open space allowed the colours and textures of Whale Of A Time’s collection to really stand out, giving the campaign a fresh, contemporary feel.
The day was filled with laughter and creativity as Emma captured the models in candid moments—gifting by the tree, arranging minimalist holiday decorations, or lounging in oversized sets. The clean lines and bright light of the space helped focus all the attention on the clothing, showcasing the beauty and craftsmanship of the pieces in a way that felt timeless and elegant.
We can’t wait to share the final campaign with you. Whether you're looking for stylish knits to keep you warm or a statement piece for your winter wardrobe, Whale Of A Time’s Christmas collection is sure to add a touch of effortless elegance to your holiday season.
Stay tuned for the official launch—and get ready to celebrate in style! 🎄
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