Behind The Scenes Of Our AW20 Basics Collection

Whale Of A Time is best known for dressing the casual from countryside to coastline...and now to the city streets! Take a look behind the scenes of our latest London edit.

We’re launching our brand new Basics collection this Autumn and where better to shoot these fresh new styles than the city of London! The concept for this street style campaign being shot in and around some of our favourite spots in Chelsea is to inspire our customers that Whale Of A Time is contemporary and versatile, you really can wear it anywhere and for any occasion.

Not to mention, Chelsea has a special place in our hearts as Made In Chelsea’s Binky Felstead was our very first celebrity influencer spotted in a Whale Of A Time sweatshirt and selling out the full range within hours, many of the M.I.C cast members have since been seen out and about wearing our iconic whale tail logo. 

Our latest collection is a combination of fresh, minimal designs featuring new colours, a bold handwritten logo and a polar fleece quarter zip sweatshirt, an exciting new addition to our best selling category...(which usually sells out within minutes!) These easy to wear and soon to be your favourite basics have all been designed with a unisex fit, from premium 100% organic cotton all sustainably made here in Britain.